# Best Moz Pro alternatives (November 2026)

> 11 Moz Pro alternatives compared by price and who each suits, including ProductsFarm SEO tools, Ahrefs and Semrush. Checked November 2026.

Canonical: https://productsfarm.com/alternatives/moz
Last updated: 2026-11-07

## What Moz Pro is

Moz is a long-running SEO company best known for its Domain Authority (DA) score. Its paid suite, Moz Pro, covers keyword research, rank tracking, site crawls and backlink research.

## Why people look for alternatives

- Moz Pro is listed from $49 a month for one website up to $299 a month for Large, or 20% less billed yearly.
- Standard includes one user, Medium two and Large three, and each extra seat is $49 a month.
- Usage is capped by plan: Standard, for example, allows 150 keyword queries a month.
- The free Moz account gives limited access to MozBar, Keyword Explorer and Link Explorer, so regular research needs a paid plan.

## The alternatives

| Alternative | Best for | Pricing | What it is |
| --- | --- | --- | --- |
| [ProductsFarm SEO tools](https://productsfarm.com/tools) | free DR checks and quick page audits | Free | Free SEO tools with no sign-up: DR and DR4 checkers for one domain or a list, on-page, AI-readiness, dofollow and Open Graph checks, keyword ideas, a SERP preview and an llms.txt generator. |
| [Ahrefs](https://ahrefs.com) | backlink research and content gap analysis | Free plan, paid upgrades | SEO platform known for its large backlink index, with keyword research, rank tracking and site audits. |
| [Semrush](https://www.semrush.com) | teams that also run paid search and content marketing | Free plan, paid upgrades | Marketing suite that covers SEO, paid search, content and competitor research. The free account allows 10 reports a day. |
| [SE Ranking](https://seranking.com) | agencies tracking rankings for many sites | Paid | SEO platform with rank tracking, site audits and keyword and backlink research, with a 14-day free trial. |
| [Majestic](https://majestic.com) | deep backlink analysis | Paid | Backlink database with its own Trust Flow and Citation Flow scores, plus a free backlink checker. |
| [Mangools](https://mangools.com) | beginners doing keyword research | Free plan, paid upgrades | Five simple SEO tools, led by KWFinder for keyword research. You get 5 free lookups a day. |
| [Ubersuggest](https://neilpatel.com/ubersuggest/) | small sites on a tight budget | Free plan, paid upgrades | Neil Patel's keyword and site research tool, with a few free searches a day and one-time lifetime plans. |
| [Serpstat](https://serpstat.com) | a full SEO suite at a lower starting price | Paid | SEO suite for keyword, competitor and backlink research, priced by how many searches you run a day. It has a 7-day trial. |
| [SpyFu](https://www.spyfu.com) | researching competitors' paid search | - | Competitor research tool that shows the keywords rivals rank for and buy ads on, and the ads they've run. |
| [Google Search Console](https://search.google.com/search-console/about) | every site owner, alongside any other tool | Free | Google's own reports on how your site does in Google Search: the queries people use, clicks, indexing and problems. |
| [Bing Webmaster Tools](https://www.bing.com/webmasters) | free backlink and keyword data for your own site | Free | Microsoft's version for Bing, with search performance, backlink reports, keyword research and a site scan. |

## Questions

### Is there a free alternative to Moz Pro?

Yes. ProductsFarm SEO tools, Google Search Console and Bing Webmaster Tools are free. Ahrefs, Semrush, Mangools and Ubersuggest have a free option, with paid upgrades.

### What's the difference between Domain Authority and Domain Rating?

Domain Authority (DA) is Moz's 0 to 100 score for how strong a site's backlinks are. Domain Rating (DR) is Ahrefs' score for the same idea. They're worked out from different link data, so the same site often gets different numbers. Compare sites with one score, not a mix.

### Can I check Domain Authority for free?

Yes, with limits. Moz's free account gives limited access to its link tools, which show Domain Authority. If you track Domain Rating instead, ProductsFarm's free tools check DR and Ahrefs' new DR4 model without an account.

### Which Moz alternative is closest?

Semrush, Ahrefs and SE Ranking cover the same ground: keyword research, rank tracking, site audits and backlinks. Each has its own authority score, so stick to one tool's score when you compare sites.

Facts checked 2026-11-07.

## Related

- [Every alternatives page](https://productsfarm.com/alternatives)