# DM Funnel vs Excaliself: which to pick

> DM Funnel vs Excaliself: pricing, platforms, launches, upvotes and makers side by side on ProductsFarm, with notes on which to pick.

Canonical: https://productsfarm.com/compare/dm-funnel-vs-excaliself
Last updated: 2026-11-05

|  | [DM Funnel](https://productsfarm.com/product/dm-funnel) | [Excaliself](https://productsfarm.com/product/excaliself) |
| --- | --- | --- |
| What it is | Turns Instagram comments and DMs into qualified leads for creators and sellers | Self-hosted whiteboard for teams that keeps every drawing on your own server |
| Pricing | Freemium | Open source |
| Platforms | Web, API | API, CLI, Web |
| Categories | Marketing, Communication, Sales and CRM | Design, Developer tools, Communication |
| Made for | creators, small businesses, digital agencies | development teams, self-hosting enthusiasts, small teams |
| Built with | [Next.js](https://productsfarm.com/tech-stack/nextjs), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css), [shadcn/ui](https://productsfarm.com/tech-stack/shadcn-ui) | [Astro](https://productsfarm.com/tech-stack/astro), [TanStack Start](https://productsfarm.com/tech-stack/tanstack-start), [Cloudflare](https://productsfarm.com/tech-stack/cloudflare), [PostgreSQL](https://productsfarm.com/tech-stack/postgresql), [Drizzle](https://productsfarm.com/tech-stack/drizzle), [Claude](https://productsfarm.com/tech-stack/claude), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) |
| Upvotes | 0 | 0 |
| Website | [dmfunnel.com](https://dmfunnel.com/) | [excaliself.com](https://excaliself.com/) |

## About DM Funnel

DM Funnel is a tool for turning Instagram activity into qualified buyer profiles. It listens to comments on posts and Reels, replies to Stories, and mentions, then opens direct messages with the people who engage. Each comment, reply and DM is scored hot, warm or cold so you can focus on the leads most likely to buy, and contact details such as email and phone can be captured along the way.

The product also includes a bio link page you can build without code. You can add products, offers, booking links and lead magnets, see link-level clicks and geo data, and have every click feed into the same lead profile as your DM automations. A follower gate can hold back a product link until someone follows the account, and an attribution view tracks steps from comment to sale. Facebook and Messenger support is listed as upcoming, and an AI agent connection is marked as coming soon.

DM Funnel is aimed at course sellers, digital product sellers, influencers, small businesses, realtors, mortgage agents, financial advisors and digital agencies that sell through Instagram direct messages.

## About Excaliself

Excaliself is a self-hosted version of Excalidraw, the hand-drawn style whiteboard editor. It embeds the official Excalidraw canvas unchanged and adds the parts a team needs to keep drawings over time: accounts, a shared Team space, folders, search, a shared library and a trash can. Deleted drawings stay in the trash for 30 days. Every drawing, including pasted images, is stored in your own Postgres database.

Team members can open the same drawing and see each other's cursors and edits as they happen. A share link lets someone outside the team draw together without an account. Press ⌘K to search over drawings, folders and actions. Excalidraw+ users can import their scenes, collections and images with an API key, and .excalidraw files can be dropped into a sidebar folder.

The app runs from a Docker Compose file that starts the prebuilt app image and a Postgres container, on amd64 and arm64. The first visitor becomes the admin, and everyone else joins through a single use invite link. Optionally, members can connect an MCP client such as Claude Code or Claude Desktop with a personal access token to search, read and create drawings and manage folders, without an AI API key on the server. It is aimed at teams that want to run their own whiteboard server.

## Related

- [DM Funnel](https://productsfarm.com/product/dm-funnel)
- [Excaliself](https://productsfarm.com/product/excaliself)
- [More comparisons](https://productsfarm.com/compare)