# DM Funnel vs Shiplog: which to pick

> DM Funnel vs Shiplog: pricing, platforms, launches, upvotes and makers side by side on ProductsFarm, with notes on which to pick.

Canonical: https://productsfarm.com/compare/dm-funnel-vs-shiplog
Last updated: 2026-11-06

|  | [DM Funnel](https://productsfarm.com/product/dm-funnel) | [Shiplog](https://productsfarm.com/product/shiplog) |
| --- | --- | --- |
| What it is | Turns Instagram comments and DMs into qualified leads for creators and sellers | Host release notes and in-app update feeds for your apps |
| Pricing | Freemium | Freemium |
| Platforms | Web, API | API, Web |
| Categories | Marketing, Communication, Sales and CRM | Developer tools, Communication |
| Made for | creators, small businesses, digital agencies | indie developers, solo founders |
| Built with | [Next.js](https://productsfarm.com/tech-stack/nextjs), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css), [shadcn/ui](https://productsfarm.com/tech-stack/shadcn-ui) | [SvelteKit](https://productsfarm.com/tech-stack/sveltekit), [Svelte](https://productsfarm.com/tech-stack/svelte), [Netlify](https://productsfarm.com/tech-stack/netlify), [Convex](https://productsfarm.com/tech-stack/convex), [PostHog](https://productsfarm.com/tech-stack/posthog), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) |
| Upvotes | 0 | 0 |
| Website | [dmfunnel.com](https://dmfunnel.com/) | [shiplog.cc](https://shiplog.cc/) |

## About DM Funnel

DM Funnel is a tool for turning Instagram activity into qualified buyer profiles. It listens to comments on posts and Reels, replies to Stories, and mentions, then opens direct messages with the people who engage. Each comment, reply and DM is scored hot, warm or cold so you can focus on the leads most likely to buy, and contact details such as email and phone can be captured along the way.

The product also includes a bio link page you can build without code. You can add products, offers, booking links and lead magnets, see link-level clicks and geo data, and have every click feed into the same lead profile as your DM automations. A follower gate can hold back a product link until someone follows the account, and an attribution view tracks steps from comment to sale. Facebook and Messenger support is listed as upcoming, and an AI agent connection is marked as coming soon.

DM Funnel is aimed at course sellers, digital product sellers, influencers, small businesses, realtors, mortgage agents, financial advisors and digital agencies that sell through Instagram direct messages.

## About Shiplog

Shiplog is a tool for publishing product updates. Each app gets its own public changelog page at a clean URL, and updates are written in a markdown editor with GFM support and code blocks. A single dashboard lists all your apps and recent updates.

An embeddable widget adds a notification badge and updates feed to your product and tracks which updates users have read. The widget code is public on GitHub under the MIT license. A scoped REST API lets coding agents draft updates from git history, and drafts stay unpublished until you publish them.

The free plan covers one app with unlimited updates and shows Shiplog branding. Starter is a one-time payment of $49 USD for up to five apps and removes branding, and Pro is a one-time $99 USD for unlimited apps, API access and read analytics. It is aimed at indie developers who ship updates.

## Related

- [DM Funnel](https://productsfarm.com/product/dm-funnel)
- [Shiplog](https://productsfarm.com/product/shiplog)
- [More comparisons](https://productsfarm.com/compare)