# DM Funnel vs Waani: which to pick

> DM Funnel vs Waani: pricing, platforms, launches, upvotes and founders side by side on ProductsFarm, with notes on which to pick.

Canonical: https://productsfarm.com/compare/dm-funnel-vs-waani
Last updated: 2026-11-07

|  | [DM Funnel](https://productsfarm.com/product/dm-funnel) | [Waani](https://productsfarm.com/product/waani) |
| --- | --- | --- |
| What it is | Turns Instagram comments and DMs into qualified leads for creators and sellers | WhatsApp automation for businesses, set up and run for you on your own number |
| Pricing | Freemium | Paid |
| Platforms | Web, API | Web, API |
| Categories | Marketing, Communication, Sales and CRM | Communication, Marketing, Customer support |
| Made for | creators, small businesses, digital agencies | small businesses, sales teams, webinar hosts |
| Built with | [Next.js](https://productsfarm.com/tech-stack/nextjs), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css), [shadcn/ui](https://productsfarm.com/tech-stack/shadcn-ui) | [Next.js](https://productsfarm.com/tech-stack/nextjs), [React](https://productsfarm.com/tech-stack/react), [Vercel](https://productsfarm.com/tech-stack/vercel), [Google Analytics](https://productsfarm.com/tech-stack/google-analytics), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css), [Sentry](https://productsfarm.com/tech-stack/sentry) |
| Upvotes | 0 | 0 |
| Website | [dmfunnel.com](https://dmfunnel.com/) | [getwaani.com](https://getwaani.com/) |

## About DM Funnel

DM Funnel is a tool for turning Instagram activity into qualified buyer profiles. It listens to comments on posts and Reels, replies to Stories, and mentions, then opens direct messages with the people who engage. Each comment, reply and DM is scored hot, warm or cold so you can focus on the leads most likely to buy, and contact details such as email and phone can be captured along the way.

The product also includes a bio link page you can build without code. You can add products, offers, booking links and lead magnets, see link-level clicks and geo data, and have every click feed into the same lead profile as your DM automations. A follower gate can hold back a product link until someone follows the account, and an attribution view tracks steps from comment to sale. Facebook and Messenger support is listed as upcoming, and an AI agent connection is marked as coming soon.

DM Funnel is aimed at course sellers, digital product sellers, influencers, small businesses, realtors, mortgage agents, financial advisors and digital agencies that sell through Instagram direct messages.

## About Waani

Waani is a WhatsApp automation service for businesses. It runs on the official WhatsApp Business API and connects to your own WhatsApp number. The team sets up reminders, broadcasts and a shared team inbox, and can also move templates, contacts, auto-replies and reminders over from another tool. Waani also works with forms, sheets and webhooks, and it sends an alert to your own WhatsApp when a customer has been waiting 10 minutes without a reply or when a large share of your messages fail, with Meta's reason shown for each failed message.

You can keep using the WhatsApp Business app on your phone while Waani runs on the same number, through Meta's coexistence feature. Billing is monthly with no minimum term. You pay WhatsApp's message charges to Meta directly on your own card, and Waani adds nothing on top. Contacts and chats can be exported at any time on every plan.

The product is aimed at businesses that want a named person to answer when something goes wrong, including teams that run webinars or workshops and need reminders and replays. Two plans are offered: a do-it-yourself plan for teams who want to build their own flows, and a done-for-you plan where Waani sets up and runs the flows and a named account owner is available on WhatsApp.

## Related

- [DM Funnel](https://productsfarm.com/product/dm-funnel)
- [Waani](https://productsfarm.com/product/waani)
- [More comparisons](https://productsfarm.com/compare)