# DMFast vs Hypello: which to pick

> DMFast vs Hypello: compare pricing, platforms, categories, launch weeks, upvotes, awards and makers side by side on ProductsFarm, with notes on which to pick.

Canonical: https://productsfarm.com/compare/dmfast-vs-hypello
Last updated: 2026-11-06

|  | [DMFast](https://productsfarm.com/product/dmfast) | [Hypello](https://productsfarm.com/product/hypello) |
| --- | --- | --- |
| What it is | Auto-replies to Instagram and Facebook comments and DMs with your link for small | Automates Instagram and Facebook DMs and comment replies for creators and brands |
| Pricing | Freemium | Freemium |
| Platforms | Web | Web |
| Categories | Marketing, Communication | Marketing, Communication, AI |
| Made for | creators, small businesses, coaches | content creators, small brands, agencies |
| Built with | [Next.js](https://productsfarm.com/tech-stack/nextjs), [React](https://productsfarm.com/tech-stack/react), [Cloudflare](https://productsfarm.com/tech-stack/cloudflare), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) | [Next.js](https://productsfarm.com/tech-stack/nextjs), [React](https://productsfarm.com/tech-stack/react), [Vercel](https://productsfarm.com/tech-stack/vercel), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) |
| Upvotes | 0 | 0 |
| Website | [dmfast.app](https://dmfast.app/) | [hypello.com](https://www.hypello.com/) |

## About DMFast

DMFast is a comment-to-DM tool for Instagram and Facebook. You pick a post, or several, and a keyword such as GUIDE. When someone comments that word, DMFast posts a public reply under the comment and sends the person a direct message with your link, as a tappable card. It also answers story replies, mentions and DM keywords such as PRICE, and it can send product carousels, collect email addresses before sending a link, and send a single reminder if someone stops halfway.

The product connects through Meta's own login and uses Meta's official APIs. It only answers people who commented or messaged first, skips spam comments and repeat commenters, and paces replies under Meta's hourly limit. Results show people reached, link clicks and emails for each auto-reply. Optional AI replies, on the Growth and Business plans, answer DMs that no keyword matches, using the business information the user provides.

DMFast is aimed at people who sell through their posts, such as home bakers, coaches, clothing labels, cooks and creators who get many comments asking for the same link or information. The Free plan covers one account with 100 people a month, and paid plans add more accounts, unlimited people, scheduled DMs and team seats.

## About Hypello

Hypello is a tool for automating direct messages and comment replies on Instagram and Facebook. Users can set up comment-to-DM flows on posts and Reels, send DMs from story replies and live comments, trigger replies from keywords, and schedule follow-up DMs to people who did not respond. Hypello also offers an Ask to Follow step that asks people to follow the account before the message is sent, plus link buttons, welcome messages, and tools to collect emails and phone numbers inside DMs.

The product is built on Meta's official Instagram and Facebook APIs and connects through Meta login rather than password sharing. Hypello paces activity with reply delays, a DM queue and a slow-down mode. Paid plans add unlimited DMs, longer post history for automations, and AI agents that answer questions, handle support and qualify leads in the inbox, with monthly AI credits that depend on the plan.

It is aimed at content creators, small brands, e-commerce sellers, agencies and coaches who receive many comments and messages and want to reply quickly and capture leads without handling every message by hand. The free plan covers core automations with up to 1,000 DMs a month on up to two accounts.

## Related

- [DMFast](https://productsfarm.com/product/dmfast)
- [Hypello](https://productsfarm.com/product/hypello)
- [More comparisons](https://productsfarm.com/compare)