# Figcel vs Mockya: which to pick

> Figcel vs Mockya: compare pricing, platforms, categories, launch weeks, upvotes, awards and makers side by side on ProductsFarm, with notes on which to pick.

Canonical: https://productsfarm.com/compare/figcel-vs-mockya
Last updated: 2026-11-05

|  | [Figcel](https://productsfarm.com/product/figcel) | [Mockya](https://productsfarm.com/product/mockya) |
| --- | --- | --- |
| What it is | Turns your store into meta ready static & motion ads. | Turns screen recordings into device-framed videos for launch posts |
| Pricing | Freemium | Freemium |
| Platforms | Web | Web |
| Categories | Marketing, Design, AI | Video and audio, Marketing, Design |
| Made for | online store owners, ecommerce marketers, creative agencies, dtc, ecom | product makers, indie hackers, marketing teams |
| Built with | [Next.js](https://productsfarm.com/tech-stack/nextjs), [React](https://productsfarm.com/tech-stack/react), [Fastly](https://productsfarm.com/tech-stack/fastly) | [Astro](https://productsfarm.com/tech-stack/astro), [Cloudflare](https://productsfarm.com/tech-stack/cloudflare), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) |
| Upvotes | 0 | 0 |
| Website | [figcel.com](https://figcel.com/) | [mockya.app](https://mockya.app/) |

## About Figcel

Figcel turns a D2C store link into Meta-ready static and motion ads. Paste your store URL and it studies the ads your competitors are already running in the public Meta Ad Library, then recreates those winning concepts as finished creatives for your products: carousels, statics, and Instagram motion posts that match your brand.

It’s built for small D2C and ecommerce brands, and for the agencies that serve them. Think teams of a few people, roughly $15K a month in revenue, and an Instagram following in the tens of thousands. The kind of brand that can pay for ads but can’t keep up with how fast Meta creative burns out.

What you get is a steady supply of ads pulled from what’s actually converting for your competitors, not from blank templates. You skip hours of concepting, briefing designers, and guessing what will work. Agencies get the same output for every client without hiring a bigger creative team.

That matters because Meta rewards fresh creative more than bigger budgets. Brands that ship new ads every week stay in auctions; the ones that don’t watch ROAS slip. Figcel shortens that cycle from days to minutes, so you can test more, learn faster, and spend less time making ads and more time scaling the ones that win.

## About Mockya

Mockya is a browser-based studio that places a screen recording inside a device frame such as an iPhone, iPad, MacBook, Android phone, desktop display or browser window. You drop in an MP4, MOV, WebM or screenshot, pick a device and an angle, choose a backdrop, and adjust the shadow, light and layers before you export. The recording is fitted to each frame automatically, so there is no manual cropping or resizing needed.

You can export the same composition in several social sizes in one pass, including 16:9, 1:1, 4:5, 9:16, 2:1 and 4:3, with each size recomposed for its own frame rather than cropped from the first. Output formats include MP4, WebM, GIF and PNG, and the site states that exports carry no watermark and that files are processed on your own computer rather than uploaded.

The product is aimed at people preparing launch videos, feed posts, stories and Open Graph images for their products, including makers who ship updates often and studios producing client work. Editing and previewing are free, and you pay per export with credits bought once in packs starting at $5, which do not expire.

## Related

- [Figcel](https://productsfarm.com/product/figcel)
- [Mockya](https://productsfarm.com/product/mockya)
- [More comparisons](https://productsfarm.com/compare)