# Senlo vs Shiplog: which to pick

> Senlo vs Shiplog: compare pricing, platforms, categories, launch weeks, upvotes, awards and founders side by side on ProductsFarm, with notes on which to pick.

Canonical: https://productsfarm.com/compare/senlo-vs-shiplog
Last updated: 2026-11-07

|  | [Senlo](https://productsfarm.com/product/senlo) | [Shiplog](https://productsfarm.com/product/shiplog) |
| --- | --- | --- |
| What it is | Visual templates and automations for transactional email on your own provider | Host release notes and in-app update feeds for your apps |
| Pricing | Freemium | Freemium |
| Platforms | API, Web | API, Web |
| Categories | Developer tools, Communication, Marketing | Developer tools, Communication |
| Made for | product teams, developers, marketers | indie developers, solo founders |
| Built with | [Next.js](https://productsfarm.com/tech-stack/nextjs), [React](https://productsfarm.com/tech-stack/react), [Umami](https://productsfarm.com/tech-stack/umami), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) | [SvelteKit](https://productsfarm.com/tech-stack/sveltekit), [Svelte](https://productsfarm.com/tech-stack/svelte), [Netlify](https://productsfarm.com/tech-stack/netlify), [Convex](https://productsfarm.com/tech-stack/convex), [PostHog](https://productsfarm.com/tech-stack/posthog), [Tailwind CSS](https://productsfarm.com/tech-stack/tailwind-css) |
| Upvotes | 0 | 0 |
| Website | [senlo.io](https://senlo.io/) | [shiplog.cc](https://shiplog.cc/) |

## About Senlo

Senlo is a layer on top of the email delivery provider a team already uses, such as Resend, Postmark or any SMTP server. It gives you a visual editor for transactional email templates, with rows, columns, merge tags and conditions, and versions you can roll back to. Templates can be sent through a single API request, and developers receive the same template through the API without writing MJML by hand.

Lifecycle automations start from events sent to the API, such as a new contact being added. An automation can send an email, wait, check your own API whether a user did something, and then take a different path. Each node shows how many contacts are in it. Sends, deliveries, bounces and engagement are shown per workspace, with a live feed of failures and a suppression list. Senlo renders, personalises, tracks and decides, then hands each message to the provider you chose, so switching providers does not require editing templates.

The product suits teams that send transactional email and onboarding sequences and want editors who do not write code to work on them. It can be self-hosted with Docker Compose under the AGPL-3.0 license, or used as a hosted service with a free plan for one person, and paid plans that add members, roles and audit logs.

## About Shiplog

Shiplog is a tool for publishing product updates. Each app gets its own public changelog page at a clean URL, and updates are written in a markdown editor with GFM support and code blocks. A single dashboard lists all your apps and recent updates.

An embeddable widget adds a notification badge and updates feed to your product and tracks which updates users have read. The widget code is public on GitHub under the MIT license. A scoped REST API lets coding agents draft updates from git history, and drafts stay unpublished until you publish them.

The free plan covers one app with unlimited updates and shows Shiplog branding. Starter is a one-time payment of $49 USD for up to five apps and removes branding, and Pro is a one-time $99 USD for unlimited apps, API access and read analytics. It is aimed at indie developers who ship updates.

## Related

- [Senlo](https://productsfarm.com/product/senlo)
- [Shiplog](https://productsfarm.com/product/shiplog)
- [More comparisons](https://productsfarm.com/compare)