# Indie launch statistics 2026: what 158 new products run on, cost and are built with

> 158 products launched on ProductsFarm, a weekly launch board: 97% run on the web, 44% are freemium and 57% of those with a detected stack use Next.js. Platforms, pricing, tech stacks and categories, updated November 5, 2026.

Canonical: https://productsfarm.com/research/indie-launches
Last updated: 2026-11-05

Based on 158 products. Data updated 2026-11-05.

## Key findings

- Of 158 products launched on ProductsFarm, 153 (97%) run on the web, 18 (11%) have an iOS or Android app, 25 (16%) have a Mac, Windows or Linux app and 12 (8%) are browser extensions. Many run on more than one. ([link](https://productsfarm.com/research/indie-launches#platforms))
- Of the 151 products launched on ProductsFarm with a price listed, 67 (44%) are freemium, 42 (28%) are paid, 36 (24%) are free and 6 (4%) are open source. Makers choose the label themselves. ([link](https://productsfarm.com/research/indie-launches#pricing))
- Next.js is the most common framework among the 151 products launched on ProductsFarm with a detected tech stack: 86 (57%) use it, then React with 84 (56%). ([link](https://productsfarm.com/research/indie-launches#frameworks))
- 92 of the 151 products launched on ProductsFarm with a detected tech stack (61%) use Tailwind CSS, the most common choice for CSS and fonts. ([link](https://productsfarm.com/research/indie-launches#styling))
- Cloudflare is detected on 74 of the 151 products launched on ProductsFarm with a detected tech stack (49%) and Vercel on 50 (33%). Some sites use both, for example a CDN in front of a host. ([link](https://productsfarm.com/research/indie-launches#hosting))
- 61 of the 151 products launched on ProductsFarm with a detected tech stack (40%) run visible analytics. Google Analytics is the most common, on 46 (30%), and 12 (8%) use a privacy-first tool such as Plausible, Umami or Fathom. ([link](https://productsfarm.com/research/indie-launches#analytics))
- The most common categories among 158 products launched on ProductsFarm are Marketing (36, 23%), Consumer apps (23, 15%) and AI (22, 14%), by each product's main category. ([link](https://productsfarm.com/research/indie-launches#categories))

## Most detected technologies

| Technology | Kind | Products | Share |
| --- | --- | --- | --- |
| Tailwind CSS | CSS and fonts | 92 | 61% |
| Next.js | Frameworks | 86 | 57% |
| React | Frameworks | 84 | 56% |
| Cloudflare | Hosting and CDN | 74 | 49% |
| Vercel | Hosting and CDN | 50 | 33% |
| Google Analytics | Analytics | 46 | 30% |
| Google Fonts | CSS and fonts | 24 | 16% |
| Astro | Frameworks | 14 | 9% |
| Microsoft Clarity | Analytics | 10 | 7% |
| Google Tag Manager | Analytics | 8 | 5% |
| Umami | Analytics | 8 | 5% |
| Dodo Payments | Payments | 7 | 5% |
| Supabase | Backend and database | 7 | 5% |
| WordPress | Site builders and CMS | 7 | 5% |
| Plausible | Analytics | 6 | 4% |
| Swift | Languages | 4 | 3% |
| tawk.to | Support and chat | 4 | 3% |
| Vue | Frameworks | 4 | 3% |
| Netlify | Hosting and CDN | 3 | 2% |
| TypeScript | Languages | 3 | 2% |

Shares are of the 151 products with a detected tech stack.

## Platforms

| Platform | Products | Share |
| --- | --- | --- |
| Web | 153 | 97% |
| API | 24 | 15% |
| macOS | 18 | 11% |
| Android | 16 | 10% |
| iOS | 15 | 9% |
| Chrome extension | 12 | 8% |
| CLI | 12 | 8% |
| Windows | 12 | 8% |
| Linux | 6 | 4% |

Shares are of all 158 products; a product can run on several platforms.

## Pricing

| Pricing | Products | Share |
| --- | --- | --- |
| Freemium | 67 | 44% |
| Paid | 42 | 28% |
| Free | 36 | 24% |
| Open source | 6 | 4% |

Shares are of the 151 products with a price listed; 7 left it out.

## Main category

| Category | Products | Share |
| --- | --- | --- |
| Marketing | 36 | 23% |
| Consumer apps | 23 | 15% |
| AI | 22 | 14% |
| Productivity | 16 | 10% |
| Developer tools | 13 | 8% |
| Video and audio | 7 | 4% |
| Analytics | 5 | 3% |
| Health and fitness | 5 | 3% |
| Sales and CRM | 5 | 3% |
| Design | 4 | 3% |
| E-commerce | 4 | 3% |
| Education | 4 | 3% |
| Social and community | 4 | 3% |
| Finance | 3 | 2% |
| Security and privacy | 2 | 1% |
| Writing and content | 2 | 1% |
| Communication | 1 | 1% |
| Hiring and HR | 1 | 1% |
| No-code | 1 | 1% |

## How we counted

- Source: every approved product listed on the site. Drafts, listings waiting for review and removed listings aren't counted.
- Pricing, platforms and categories are typed by each product's maker when they list it, so they're the maker's own description.
- Tech stacks are detected from each product's public website when it's listed and again when it's approved, and makers can correct them. Detection only sees what a site's pages show, so backends and private tools are often missing; shares of a technology are a floor.
- Hosting counts include CDNs, so a site can show both a CDN and a host.
- Shares are rounded to whole percentages, so they may not add up to exactly 100. A share is left out when fewer than 20 products are behind it.
- The page updates as products are listed and edited.

## Questions

### What framework do new indie products use most?

Next.js: 86 of 151 products launched on ProductsFarm with a detected tech stack (57%) use it.

### How are new indie products priced?

Of 151 products launched on ProductsFarm with a price listed, 44% are freemium, 28% are paid, 24% are free and 4% are open source.

### Are most new products web apps?

Yes: 153 of 158 products launched on ProductsFarm (97%) run on the web, and 18 (11%) have an iOS or Android app.

## Cite this page

ProductsFarm, "Indie launch statistics 2026: what 158 new products run on, cost and are built with", 2026-11. https://productsfarm.com/research/indie-launches

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