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AlternativesAhrefs
Best Ahrefs alternatives
10 tools people use instead of Ahrefs, with what each costs and who it suits. ProductsFarm is our own site, so it's listed first and marked. The rest are independent, and none of the links are paid placements.
What Ahrefs is
Ahrefs is an SEO platform known for its backlink index, with tools for keyword research, rank tracking, site audits and competitor research.
Why people look for alternatives
- Paid plans are listed from $29 a month for Starter to $449 a month for Advanced, before extra users.
- Lite, Standard and Advanced include one user. Extra users cost $40 to $80 a month each, depending on the plan.
- Usage is metered with credits and limits on projects and tracked keywords, so heavy use can push you up a plan.
- The free plan shows data for sites you own. Researching other sites needs a paid plan.
10 Ahrefs alternatives
- ProductsFarm SEO toolsNumber 1
ProductsFarm SEO toolsOur site
Free Ahrefs DR checks (one or 100 domains), on-page audits, AI-readiness checks, keyword ideas and SEO compare, with no sign-up.
- Semrush (semrush.com), opens in a new tabNumber 2
Semrushsemrush.com
Marketing suite that covers SEO, paid search, content and competitor research. The free account allows 10 reports a day.
Compare at a glance
| Name | Pricing | Best for |
|---|---|---|
| ProductsFarm SEO tools | Free | Quick one-off checks |
| Semrush | Free plan, paid upgrades | Teams that also run paid search and content marketing |
| Moz Pro | Paid | An established suite with plenty of learning material |
| SE Ranking | Paid | Agencies tracking rankings for many sites |
| Mangools | Free plan, paid upgrades | Beginners doing keyword research |
| Ubersuggest | Free plan, paid upgrades | Small sites on a tight budget |
| Serpstat | Paid | A full SEO suite at a lower starting price |
| Majestic | Paid | Deep backlink analysis |
| Google Search Console | Free | Every site owner, alongside any other tool |
| Bing Webmaster Tools | Free | Free backlink and keyword data for your own site |
Questions
- Is there a free alternative to Ahrefs?
- Yes. ProductsFarm SEO tools, Google Search Console and Bing Webmaster Tools are free. Semrush, Mangools and Ubersuggest have a free option, with paid upgrades.
- What's the main difference between Ahrefs and Semrush?
- Both cover keyword research, rank tracking, site audits and backlinks. Ahrefs is best known for its backlink data. Semrush reaches further into paid search, content and other channels, with some toolkits priced separately.
- Do I need a paid SEO tool for a new site?
- Not at first. Google Search Console and Bing Webmaster Tools show the searches, clicks and links for your own site for free. A paid tool helps once you research competitors or track many keywords.
- Which Ahrefs alternative is best for backlinks?
- Majestic is built around backlink data, with its own Trust Flow and Citation Flow scores. Semrush, Moz Pro and SE Ranking also have large backlink tools as part of their suites.
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