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AlternativesSemrush
Best Semrush alternatives
10 tools people use instead of Semrush, with what each costs and who it suits. ProductsFarm is our own site, so it's listed first and marked. The rest are independent, and none of the links are paid placements.
What Semrush is
Semrush is an online visibility platform that covers SEO, paid search, content and competitor research in one suite.
Why people look for alternatives
- Paid SEO plans are listed from $139 a month when billed monthly, and each extra user starts at $45 a month.
- The free account is capped at 10 reports a day and one demo project.
- Some toolkits, such as traffic and market data or local SEO, are priced separately from the SEO plans.
- It covers SEO, ads, content and social in one suite, which is more than many small sites need.
10 Semrush alternatives
- ProductsFarm SEO toolsNumber 1
ProductsFarm SEO toolsOur site
Free Ahrefs DR checks (one or 100 domains), on-page audits, AI-readiness checks, keyword ideas and SEO compare, with no sign-up.
- Ahrefs (ahrefs.com), opens in a new tabNumber 2
Ahrefsahrefs.com
SEO platform known for its large backlink index, with keyword research, rank tracking and site audits.
Compare at a glance
| Name | Pricing | Best for |
|---|---|---|
| ProductsFarm SEO tools | Free | Quick one-off checks |
| Ahrefs | Free plan, paid upgrades | Backlink research and content gap analysis |
| SE Ranking | Paid | Agencies tracking rankings for many sites |
| Moz Pro | Paid | An established suite with plenty of learning material |
| SpyFu | See their site | Researching competitors' paid search |
| Serpstat | Paid | A full SEO suite at a lower starting price |
| Ubersuggest | Free plan, paid upgrades | Small sites on a tight budget |
| Mangools | Free plan, paid upgrades | Beginners doing keyword research |
| Google Search Console | Free | Every site owner, alongside any other tool |
| Bing Webmaster Tools | Free | Free backlink and keyword data for your own site |
Questions
- Is there a free alternative to Semrush?
- Yes. ProductsFarm SEO tools, Google Search Console and Bing Webmaster Tools are free. Ahrefs, Ubersuggest and Mangools have a free option, with paid upgrades.
- Is Semrush better than Ahrefs?
- They overlap a lot. Semrush covers more marketing channels, including paid search and content, while Ahrefs is known for its backlink index. Try both on your own site first: Semrush has a free account and a 7-day trial, and Ahrefs has a free plan for sites you own.
- Which Semrush alternative is best for competitors' ads?
- SpyFu focuses on the keywords competitors buy ads on and the ads they've run. Semrush itself is strong here too, so compare both on a competitor you know well.
- Do I need a paid SEO tool for a new site?
- Not at first. Google Search Console and Bing Webmaster Tools show the searches, clicks and links for your own site for free. A paid tool helps once you research competitors or track many keywords.
More comparisons
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