Figcel

Figcel turns a D2C store link into Meta-ready static and motion ads. Paste your store URL and it studies the ads your competitors are already running in the public Meta Ad Library, then recreates those winning concepts as finished creatives for your products: carousels, statics, and Instagram motion posts that match your brand.

It’s built for small D2C and ecommerce brands, and for the agencies that serve them. Think teams of a few people, roughly $15K a month in revenue, and an Instagram following in the tens of thousands. The kind of brand that can pay for ads but can’t keep up with how fast Meta creative burns out.

What you get is a steady supply of ads pulled from what’s actually converting for your competitors, not from blank templates. You skip hours of concepting, briefing designers, and guessing what will work. Agencies get the same output for every client without hiring a bigger creative team.

That matters because Meta rewards fresh creative more than bigger budgets. Brands that ship new ads every week stay in auctions; the ones that don’t watch ROAS slip. Figcel shortens that cycle from days to minutes, so you can test more, learn faster, and spend less time making ads and more time scaling the ones that win.