Winch

Winch is a Mac app for App Store optimization on the App Store and Google Play. It tracks keyword ranks in 175 countries, shows how many people each search reaches and how hard the top 10 is to beat, and watches the apps ranking above yours. An AI agent inside the app can check rankings, open the keywords that moved, draft listing options scored on real searches, localize listings into other languages and draw store art in every size the stores take.

You can also sort new reviews from both stores into themes, mark a theme as fixed in a version and see whether reviews bring it back. Listings, store art, category changes and review replies wait for your confirmation before anything is written to a store. Connecting App Store Connect or Play Console is optional, since ranks, listings and public reviews come from the stores' public pages.

Winch is for app makers who want to run their store presence themselves. It uses the AI you already pay for, such as Claude Code, Codex, OpenCode, Ollama or an OpenRouter key, and it has no AI credits of its own. It also runs as an MCP server with 84 tools for Claude Code, Codex, Cursor and other clients.