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AlternativesMoz Pro
Best Moz Pro alternatives
11 tools people use instead of Moz Pro, with what each costs and who it suits. ProductsFarm is our own site, so it's listed first and marked. The rest are independent, and none of the links are paid placements.
What Moz Pro is
Moz is a long-running SEO company best known for its Domain Authority (DA) score. Its paid suite, Moz Pro, covers keyword research, rank tracking, site crawls and backlink research.
Why people look for alternatives
- Moz Pro is listed from $49 a month for one website up to $299 a month for Large, or 20% less billed yearly.
- Standard includes one user, Medium two and Large three, and each extra seat is $49 a month.
- Usage is capped by plan: Standard, for example, allows 150 keyword queries a month.
- The free Moz account gives limited access to MozBar, Keyword Explorer and Link Explorer, so regular research needs a paid plan.
11 Moz Pro alternatives
- ProductsFarm SEO toolsNumber 1
ProductsFarm SEO toolsOur site
Free SEO tools with no sign-up: DR and DR4 checkers for one domain or a list, on-page, AI-readiness, dofollow and Open Graph checks, keyword ideas, a SERP preview and an llms.txt generator.
- Ahrefs (ahrefs.com), opens in a new tabNumber 2
Ahrefsahrefs.com
SEO platform known for its large backlink index, with keyword research, rank tracking and site audits.
Compare at a glance
| Name | Pricing | Best for |
|---|---|---|
| ProductsFarm SEO tools | Free | Free DR checks and quick page audits |
| Ahrefs | Free plan, paid upgrades | Backlink research and content gap analysis |
| Semrush | Free plan, paid upgrades | Teams that also run paid search and content marketing |
| SE Ranking | Paid | Agencies tracking rankings for many sites |
| Majestic | Paid | Deep backlink analysis |
| Mangools | Free plan, paid upgrades | Beginners doing keyword research |
| Ubersuggest | Free plan, paid upgrades | Small sites on a tight budget |
| Serpstat | Paid | A full SEO suite at a lower starting price |
| SpyFu | See their site | Researching competitors' paid search |
| Google Search Console | Free | Every site owner, alongside any other tool |
| Bing Webmaster Tools | Free | Free backlink and keyword data for your own site |
Questions
- Is there a free alternative to Moz Pro?
- Yes. ProductsFarm SEO tools, Google Search Console and Bing Webmaster Tools are free. Ahrefs, Semrush, Mangools and Ubersuggest have a free option, with paid upgrades.
- What's the difference between Domain Authority and Domain Rating?
- Domain Authority (DA) is Moz's 0 to 100 score for how strong a site's backlinks are. Domain Rating (DR) is Ahrefs' score for the same idea. They're worked out from different link data, so the same site often gets different numbers. Compare sites with one score, not a mix.
- Can I check Domain Authority for free?
- Yes, with limits. Moz's free account gives limited access to its link tools, which show Domain Authority. If you track Domain Rating instead, ProductsFarm's free tools check DR and Ahrefs' new DR4 model without an account.
- Which Moz alternative is closest?
- Semrush, Ahrefs and SE Ranking cover the same ground: keyword research, rank tracking, site audits and backlinks. Each has its own authority score, so stick to one tool's score when you compare sites.
More comparisons
All alternatives- Ahrefs alternatives
Ahrefs alternatives
- Semrush alternatives
Semrush alternatives
- SE Ranking alternatives
SE Ranking alternatives
- Ubersuggest alternatives
Ubersuggest alternatives
- Screaming Frog alternatives
Screaming Frog alternatives
- Product Hunt alternatives
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