Slugy

Slugy is an open-source URL shortener and link analytics product. It creates branded short links on custom domains, generates QR codes for each link, and offers bio pages that replace a separate link-in-bio tool. A free UTM builder helps teams produce GA4-ready campaign URLs, and free QR code and UTM tools are also available without an account.

Beyond clicks, Slugy can attribute leads and sales to the links that drove them. Lead conversion tracking is available on the Pro plan, and sales analytics with revenue per link is available on Growth. Teams can organize links into workspaces, assign roles, and share UTM templates. The site also lists integrations with Slack, Zapier, Make, Stripe, Shopify, WordPress and Segment, and a Chrome extension for shortening the current tab.

Slugy is aimed at marketing teams, agencies and e-commerce sellers who run campaigns across influencers, ads, QR codes and email and want to know which sources bring in actual revenue. Its free plan covers basic short links and click tracking, and paid plans add more links, tracked clicks, team seats and analytics retention.